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Olay Launches Mobile Advertising Campaign On Apple's iAd Network

April 8, 2013: 12:00 AM EST
Procter & Gamble's Olay cosmetics brand launched an advertising campaign on Apple's iAd network. Featuring video and rich media, the iAd campaign promotes Olay's Total Effects CC cream the company claims fights signs of aging. Olay's mobile banner ad features animation and encourages consumer interaction. In 2012, Olay launched a mobile advertising campaign via the Huffington Post iPhone app.
Lauren Johnson, "Procter & Gamble's Olay boosts brand awareness via interactive iAd campaign", Mobile Marketer, April 08, 2013, © Napean LLC
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