We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Olay Launches Mobile Advertising Campaign On Apple's iAd Network

April 8, 2013: 12:00 AM EST
Procter & Gamble's Olay cosmetics brand launched an advertising campaign on Apple's iAd network. Featuring video and rich media, the iAd campaign promotes Olay's Total Effects CC cream the company claims fights signs of aging. Olay's mobile banner ad features animation and encourages consumer interaction. In 2012, Olay launched a mobile advertising campaign via the Huffington Post iPhone app.
Lauren Johnson, "Procter & Gamble's Olay boosts brand awareness via interactive iAd campaign", Mobile Marketer, April 08, 2013, © Napean LLC
Domains
BEAUTY BUSINESS
Advertising
Brands
Marketing
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.