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Nivea Expands To Fragrance Segment

September 29, 2015: 12:00 AM EST
Beiersdorf plans to launch the Nivea Eau de Toilette, a fragrance based on the company’s Nivea skin care cream. To be launched at the end of October 2015 in Germany and later in Austria, the personal fragrance will come in a white bottle that evokes an open tin of Nivea cream. With a retail price of €24, the fragrance will be sold exclusively at Nivea-owned stores, spas, and online.
Susan Stone , "Nivea to Leap From Cream to Scent", Women's Wear Daily, September 29, 2015, © Fairchild Fashion Media
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