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New Study Highlights Growing Use Of Beauty Advisors

August 3, 2018: 12:00 AM EST
According to a new study by Automat, US beauty shoppers are embracing the use of advisors to provide tips and product recommendations. Beauty advice is now being channeled through new tools, including chat, as well as texting and live video. The survey found that 49% of respondents would definitely or likely use a virtual advisor when shopping online or offline, to help them navigate the growing number of options - 70% say they are overwhelmed by product choice. However, around two-thirds would prefer to browse in-store without an advisor, making it easier for advisors to reach consumers online. 78% prefer to look online before they buy in any channel. The study concluded that brands need to consider chatbots and artificial intelligence. [Image Credit: © Porapak Apichodilok]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc.
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