New Launches In Antiaging Segment Of Mass Skincare Stall

The mass skincare segment is expected to show a healthy new product growth pattern this year, in all but one category: new product launches in the antiaging category are declining by three percent. Meanwhile, cleansers are growing 16 percent year-over-year and moisturizers are growing seven percent. It’s possible some new antiaging products from big players could turn the category around. Procter & Gamble's Olay will introduce Millennial-minded updates to moisturizers in the Regenerist, Total Effects, and Luminous lines. A new L'Oréal Paris antiaging product blends pro-retinol with an ingredient common in Chinese medicine as the company works to meet demand for clinically-proven natural ingredients. Unilever‘s newness products in mass skincare will include a St. Ives cleansing stick. [Image Credit: ©   L'Oréal]