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New Dior Backstage Line Gives Glimpse Into Makeup Secrets

May 10, 2018: 12:00 AM EST
Dior claims its new line, Backstage, is easy-to-use and basic cosmetics, and gives women, particularly Millennials, a glimpse into professional makeup secrets. It is to be launched in late May on Dior.com in France and the Middle East, before a rollout in those markets in stores. It will be available on the Dior site in other European markets from June 1, with a broader online rollout, including Asia, the US and Canada, from mid-June. It is a 40-product range of face and body products that appear to be in the same space as Kylie Cosmetics and Fenty Beauty, which are also positioned to appeal to Millennials.[Image Credit: © Christian Dior Couture S.A.]
Jennifer Weil , "EXCLUSIVE: Dior Backstage Makeup Line Set to Launch", Women’s Wear Daily, May 10, 2018, © Penske Media Corporation
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