Natura's Strong Sales Growth Lands It On 13th Spot On Beauty Packaging's List Of Top 20 Cosmetics Companies

Brazil’s cosmetics company Natura ranked 13^th on the Beauty Packaging Magazine’s list of the Top 20 Global Beauty Companies. In 2012, the company’s net revenue increased 13.5 percent to $3.1 billion, driven by the strong personal and beauty markets in the country. Revenue in Brazil rose 10.9 percent to almost $2.7 billion, while combined net revenue for Argentina, Chile, and Peru was around $238 million. Mexico and Colombia together contributed another $110 million. Although Natura maintained its position as the leading brand in cosmetics, fragrances, and toiletries market, with a 46.5 market share, its ranking fell by 50 basis points, compared with the previous year. Consumer loyalty indicator also fell from 66 percent to 51 percent during the period. Brand awareness, however, increased in Argentina, Chile, and Mexico.