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Natural Skincare Brands Inspired By Family Beauty Secrets Grow Faster Than Overall Skincare Market

November 20, 2013: 12:00 AM EST
In 2011, natural skincare brands, which include the family-heritage category, grew 18 percent, compared with the overall skincare market, which grew 12 percent, according to market research firm NPD Group. Several family-heritage brands of skincare products have become popular due to their claimed low use of chemical ingredients. Retailer CVS has been selling actress Salma Hayek’s Nuance Salma Hayek line of personal care products, which are inspired by the beauty secrets she had learned from her maternal grandmother, since August 2011. Other family-heritage brands that have become successful in the market include Aveda, which was started in 1978 with the help of two Ayuverdic doctors in 1978, La Bella Figura, and Shaffali Skincare.
Shivani Vora, "Not Your Grandmother’s Skin Care?", The New York Times , November 20, 2013, © The New York Times Company
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