Natura Looks Beyond Direct Sales To Grow Business In Colombia

Brazilian cosmetics company Natura accounts for 4 percent of Colombia’s beauty market, with direct sales accounting for 40 percent of the company’s total sales. In contrast, direct sales account for about 20 percent of Natura’s total sales in Brazil, highlighting the differences between the countries’ retail markets. According to Natura Colombia general manager Axel Moricz de Tecso, the company needs to go beyond direct sales in order to secure future growth. Natura established a manufacturing hub in Colombia, producing products for the markets in Peru and Mexico.