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Natura Cosmeticos Reports Huge Fall In Net Profit In 1Q 2013

April 24, 2013: 12:00 AM EST
Brazil-based cosmetics company Natura Cosmeticos SA reported net profit dropped 18 percent year-over-year to 125 million Brazilian reais, or $62 million, in the first quarter of 2013. Net revenue, however, rose 6 percent at BRL 1.35 billion. Earnings before interest, taxes, depreciation, and amortization declined 4 percent to BRL 262 million. Promotions strategy in the first quarter failed to drive sales growth as expected, according to the company, which also saw its market share fell from 14.4 percent in 2011 to 13.4 percent in 2012.
Jeff Fick, "Brazil's Natura Cosmeticos 1Q Profit Down 18% at BRL125 Million", Wall Street Journal, April 24, 2013, © Dow Jones & Company, Inc.
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