NAD Tells P&G To Revise Mascara Ad Featuring Model With Lash Inserts

The National Advertising Division advised Procter & Gamble to stop using artificial lash enhancements in its advertising for the Covergirl Clump Crusher line of mascara. NAD's ruling covers the advertising, which features the photograph of a model whose eyelash volume had been increased with the use of lash inserts that were coated in Clump Crusher mascara. P&G included a small disclaimer at the bottom of the page, saying the lashes were styled with lash inserts.