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NAD Rules L'Oréal Was In Compliance With Industry Rules When It Discontinued In-Store Advertising For Mascaras

March 19, 2013: 12:00 AM EST
The United States-based National Advertising Division ruled that L'Oréal acted properly in discontinuing an in-store advertising campaign for mascaras. Procter & Gamble complained against the advertising, which it claimed also appeared in Canada and the United Kingdom, with a disclosure saying the images were enhanced in post-production to improve the appearance of the models' eyelashes. After receiving NAD's initial inquiry about the campaign, L'Oréal discontinued the advertising from retail stores in the United States.
"NAD Finds L’Oreal Acted Properly in Discontinuing Mascara Advertising that Incorporated Post-Production ‘Enhancement’ Disclosure", ASRC, March 19, 2013, © Council of Better Business Bureaus
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