We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

My Black Is Beautiful Partners With Hairstylist Felicia Leathewood To Promote Natural Hairstyling

May 23, 2016: 12:00 AM EST
Procter & Gamble’s My Black is Beautiful community-building initiative partnered with celebrity natural hairstylist Felicia Leatherwood to launch the #hairtruth social media campaign. Uniting the company’s haircare brands, Pantene, Head & Shoulders, Herbal Essences, and Aussie, the campaign aims to promote the idea that “healthy hair is the truth.” Also, the campaign includes a series of online how-to videos that offer tips on hair maintenance and styling for African-American women.
"Healthy Hair is the Truth! My Black is Beautiful Partners with Felicia Leatherwood to Launch #hairtruth Campaign", Procter & Gamble, May 23, 2016, © Procter & Gamble
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Hair
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.