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Morphe Says To Open Retail Location At Mall Of America

June 22, 2018: 12:00 AM EST
Beauty brand Morphe, based in Los Angeles, said it plans to open a retail store at the Mall of America in fall 2018. Established by brother and sister Linda and Chris Tawil, the company makes and sells budget-friendly, professional-quality beauty products and tools. For example, its Jaclyn Hill Eyeshadow Palette includes 35 unique colors for only $38. Its founders started the company by selling directly to consumers through it online store morphe.com. It has achieved a cult-like status on social media, with 6.4 million followers on Instagram.[Image Credit: © Morphe Brushes]
Madeline Nachbar, "Beauty Brand Morphe to Open Retail Store in Mall of America ", Mpls St. Paul, June 22, 2018, © MSP Communications Inc.
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