Mobile Purchases, Contextual Commerce Driving Sales In Beauty Segment, PayPal Says

Mobile purchases and contextual commerce are driving growth in beauty sales, according to PayPal SMB merchant marketing Katie Ochieano. PayPal saw mobile payment volume jumped 68 percent to $46 billion in 2014, the executive said. With data from eMarketer forecasting more than 25 percent of the world’s population using smartphones by the end of 2015, the trend is expected to continue. Contextual commerce’s impact on the beauty segment remains to be seen; however, PayPal believes brands and sellers will soon be able to add a “buy now button” in online places outside companies’ websites.