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Missha Opens First European Store In Germany

February 11, 2015: 12:00 AM EST
South Korean skincare and cosmetics retailer Missha opened its first Western European store in Ingolstadt, Germany. Noted for its commercial and industrial strengths, the city of Ingolstadt serves as the company's beachhead into Europe's beauty market. Able C&C chairman Seo Young-pil opened the store, highlighting the event's significance for the company's European business plans.
Jeana Shin, "Missha 1st Korean Brand Shop to Enter Western Europe", Business Korea, February 11, 2015, © BusinessKorea Co., Ltd
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