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Mindshare Fulcrum Marks 20 Years Of Handling HUL's Media Planning And Buying

November 18, 2015: 12:00 AM EST
Mindshare Fulcrum, a Mindshare India unit, is celebrating its 20th year as Hindustan Unilever Ltd.’s media planning and buying agency. During the course of the business partnership, HUL made media buying and planning a separate function. Before Mindshare Fulcrum, four creative agencies — Lintas, Ogilvy and Mather India, Hindustan Thompson Associates, and Creative Unit — managed HUL’s media buying and planning account.
Sapna Agarwal, "Mindshare Fulcrum marks 20 years of ad tie-up with Hindustan Unilever", Livemint, November 18, 2015, © HT Media Ltd.
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