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Middle-Class Consumers Driving Growth In China's Beauty Market, Report Shows

January 31, 2017: 12:00 AM EST
China's middle class, composed of more than 100 million families, is driving growth in the country's beauty care market, according to Kantar Worldpanel. Data from the market research firm revealed middle-class consumers have more confidence about the future and, hence, are more likely to buy more and purchase big brands. They use the internet to find product information and are more ready to try new products and adopt new trends. Also, middle-class consumers accounted for more than half of the incremental sales in various categories of the beauty market.
Jason Yu, "Middle class pivotal to China’s beauty market", Kantar Worldpanel, January 31, 2017, © Kantar Worldpanel
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