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Men's Skin Care Market Is Fast Growing In Asia, Bernadin Says

October 22, 2014: 12:00 AM EST
Asia's male skin care market is fast growing, according to Information et Inspiration founder and CEO Florence Bernadin. Factors driving market growth vary by country, according to Bernadin, with anti-aging and hair care lines driving growth in Japan and beauty competition between women in South Korea. In China, social image is driving growth in the men's skin care market. Facial wash or cleanser is the first skin care product that men usually use, serving as a market entry product for Asian men in general.
Katie Anderson , "The Asian Male Skin Care Market: A Q&A With Florence Bernadin", Cosmetics & Toiletries, October 22, 2014, © Allured Business Media
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