Men's Premium Skincare Market Grows Faster Than Before, NPD Group Says

In the UK, sales of men’s prestige skincare products grew 4 percent to £26 million in the year ending August 2013, according to data from market research firm NPD Group. Data from the company also revealed women’s skincare products account for 95 percent of the overall market, while men’s skincare account for the remaining 5 percent. Sales of facial cleansers grew 9.3 percent, while facial moisturizers rose 2.7 percent and SFP protection products increased by 11.5 percent during the 12-month period. NPD Group’s study also showed 31.6 percent of men prefer basic moisturizing products, while 12.7 percent tend to favor products with anti-aging features.