Men's Grooming Market In India Expected To Reach Rs5,270 Crore In Three Years, Euromonitor Says

The market for men’s grooming products in India is currently valued at Rs3,800 crore and is forecast to grow 21 percent yearly to reach Rs5,270 crore in the next three years, according to market research firm Euromonitor. Seeking to capitalize on this trend, even FMCG companies are expanding their personal care product lineups to include specialized skin creams and bleaches. For example, local consumer goods company Dabur plans to introduce a line of skincare and hair care products for men. Beauty salons are also seeing an increase in male customers, prompting Dabur to partner with 1,000 men’s salons to distribute its products.