Men's Grooming Market Expected To Expand In Africa, Analysts Say

Africa is expected to become the next hot market for men's grooming products, according to market leaders and analysts. Around the world, men are becoming more conscious about their physical appearance, with 48 percent of men believing that beauty and grooming products improve their overall appearance, according to Datamonitor Consumer's Q4 global survey of 2014. Factors driving growth in Africa's beauty industry include a fast-expanding middle class, increasing urbanization, and changes in consumer behavior. Leading global beauty brands, including L'Oreal, Procter & Gamble, and Unilever, are focusing their efforts on Africa's beauty market, forecast to reach $13.2 billion in value in 2017.