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Men's Grooming Market Expands Rapidly In India

October 31, 2013: 12:00 AM EST
India’s market for men’s grooming and personal care products grew more than 34 percent, according to market research firm Nielsen. Growing faster than the overall personal care and beauty market in the country, the men’s grooming market is currently valued at about $278 million. Male consumers’ use of personal care and grooming products has become a widely accepted trend, with advertisements showing the image of a man using a personal care product a common marketing theme. Celebrities who are “overtly masculine” regularly appear as endorser of personal care and grooming products. For example, Garnier partnered with the Rajasthan Royals cricket team to promote its GarnierMen line of men’s grooming products.
Priyanka Bhattachayra, "A Boom in Men's Grooming in India", GCI Magazine , October 31, 2013, © Allured Business Media
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