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Men In India Find Beauty Parlors To Their Liking, Go For Facials And Spas

July 12, 2013: 12:00 AM EST
More men in India are visiting beauty parlors to avail of facials, spas, and other services, as the men’s grooming market continues growing. Beauty parlors are sprouting in the country’s upscale neighborhoods; however the middle class accounts for majority of beauty parlors’ customer base, according to Solai from the Stylemen Parlour in K.K. Nagar. While men in their forties and fifties put more emphasis on the experience and feel of the beauty services than on results, younger men prefer more trendy options, such as manicure and hair coloring and straightening. Beauty salons offer similar facials and beauty packages, only the prices vary.
A. Shrikumar, "Beauty maketh the boys", The Hindu , July 12, 2013, © The Hindu
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