MEA Is Fastest-Growing Beauty And Personal Care Market, Euromonitor Says

In 2014, the Middle East and Africa region overtook Latin America as the world's fastest-growting market for beauty and personal care products, according to Euromonitor International. Data from the market research firm revealed the market recorded a retail value of $25.7 billion during the year. Also, the MEA region is forecast to expand at an annual growth rate of 4.8 percent between 2014 and 2019, almost twice as fast the the global market's 2.6 percent estimate, and faster than the Asia-Pacific region's 4.5 percent.