Mass Beauty Market Growth Driven By 5 Factors, Technavio Says

In the US, the mass beauty care market is forecast to grow to $24 billion by 2020, according to analysts at Technavio. According to the company’s analysis, five factors are expected to drive growth in the beauty market’s mass segment, including growing demand for men’s grooming products, the retail market’s organized structure, and the growing number of people aged 65 and older, which is expected to drive demand for antiaging products. Also expected to drive market growth are the rising demand for deodorants among teenagers and the continuing expansion of ecommerce.