Makeup Drives 2014 Sales Growth In US Prestige Beauty Market

In the United States, the prestige beauty market grew 3 percent to $11.2 billion in sales in 2014, compared with the previous year, according to market research firm The NPD Group, Inc. Data presented by the company at the Hot Off the Press event in New York revealed makeup sales grew 6 percent, fragrance rose 2 percent, while skincare expanded by 1 percent. In contrast, the mass channel segment remained flat in 2014, with the skincare category providing the sole growth at 2 percent. Sales of fragrances and makeup declined 4 percent and 1 percent, respectively.