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Majority of Consumers In New Zealand Look At Quality Brand When Choosing Cosmetics To Buy, Research Shows

May 23, 2013: 12:00 AM EST
Among New Zealand consumers who have bought cosmetics in the previous six months, about 58 percent said quality brand is an important factor when choosing which brands of skincare and cosmetics to buy, according to market research firm Roy Morgan Research. These respondents are 38 percent more likely to bought Bobbi Brown, 28 percent more likely to have purchased MAC, and 27 percent more likely to have bought Estée Lauder or Lancôme. Value for money is the second most important factor for New Zealand consumers, with 57 percent of respondents saying it played a role in their cosmetics buying decisions. For consumers who rated proven benefits as the most important factor when choosing which cosmetics brands to buy, 3.3 percent said they are more likely to have bought Clarins in the last six months, compared with 1.9 percent of all cosmetics buyers.
"Face facts: what Kiwis want in cosmetics and skin care — and which brands they're likelier to buy", Roy Morgan, May 23, 2013, © Roy Morgan Research
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