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Mailed Samples Make Customers 10 Times More Likely To Buy Cosmetics After Trying, Birchbox Study Shows

August 21, 2013: 12:00 AM EST
Customers are 10 times more likely to purchase beauty products after receiving samples sent to their home, according to a study by beauty subscription service Birchbox. Results of the study showed more than 50 percent of its subscribers purchase full-size products after receiving their tester box of cosmetics in the mail. Due to the success of its business model, Birchbox has been able to raise almost $12 million in venture capital from investors. Birchbox expects its online sales to triple in 2013, according to company co-founder and co-CEO Katia Beauchamp.
Sadie Whitelocks, "The secret to beauty retail success? How customers are TEN TIMES more likely to pay for full-size cosmetics after trying a sample", Daily Mail Online, August 21, 2013, © Associated Newspapers Ltd
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