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Macy's Beauty Launches New Services To Improve The Shopper Experience

April 17, 2018: 12:00 AM EST

Macy's Beauty is aiming to provide customers with an enhanced shopping experience online and in physical stores. For example, customers in some stores can use the YouCam Makeup magic mirror kiosks to try on makeup virtually, using selfies. Other aspects of the retailer’s drive include Beauty Playground, a program to keep its beauty advisors up to date on tips and products, and Macy’s Beauty Box, a $15 per month subscription service that provides samples and freebies. This is complemented by Macy’s Beauty’s new online campaign, the “Deeper Beauty”, aimed at helping women feel empowered and more confident. [Image Credit: © Macys.com, LLC]

"Find Your Beautiful at Macy’s This Spring", Business Wire , April 17, 2018, © Business Wire, Inc.
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