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LVMH Pushing To Make Its Operations More Sustainable

January 11, 2017: 12:00 AM EST
Even luxury brands are concerned about moving toward more sustainable production processes and LVMH has made significant progress. It has a corporate framework, LIFE (LVMH Initiatives for the Environment), that address nine environmental challenges. Its assessment takes a full life cycle perspective and each brand’s strategic plan now folds in a LIFE plan that includes five year actions and targets. One of the more innovative elements centers on the company’s carbon reduction strategy. It requires all of its brand houses to spend €15/ton carbon emitted on abatement or related research efforts. In the first year of the program the company invested some €6 million behind this effort. LVMH is communicating its sustainable credentials through using a distinctive symbol a “Butterfly Mark,” which is a first in the luxury industry. [Image credit © Cultura RF]
Andrew Winston, "An Inside View of How LVMH Makes Luxury More Sustainable", Harvard Business Review, January 11, 2017, © Harvard Business School Publishing
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