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Luxe Pack New York 2016 Features Huge Lineup Of Packaging Manufacturers And Suppliers; Highlights Trends In Market

May 19, 2016: 12:00 AM EST
Luxe Pack New York 2016 packaging industry event attracted more than 240 international packaging manufacturers and suppliers to its Pier 92 venue in New York City. Some of the industry trends highlighted during the event included the growing popularity of personalized packaging for mass-market products, growing use of raw materials for packaging, and the emergence of niche brands. Consumer demand for customized products and experiences is rising, with results of a SONAR survey for the retail report, Frontier(less) Retail, showing 66 percent of US millennials and 62 percent of UK millennials saying they would be more likely to visit a store that offers an interactive experience to choose or customize a product. Also, results of a 2015 Deloitte survey revealed 43 percent of 16–24 year old and 46 percent of 25–30 year old respondents prefer personalized goods and services.
Emma Chiu, "Luxe Pack New York 2016: Packaging trends", J. Walter Thompson Intelligence, May 19, 2016, © J. Walter Thompson Intelligence
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