We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Lush Turns Potential PR Disaster Into Gold

March 30, 2016: 12:00 AM EST
Cosmetics company Lush has turned reports of beans in its Wiccy Magic Muscles massage bar sprouting in showers and sinkholes into positive PR. Social media stories about the massage bar, which contains organic aduki beans and natural butters, first began appearing near the end of 2015. Consumer reaction to the sprouting seeds ranged from concerns over finding green shoots in showers to delight and reassurance about the authenticity of Lush’s organic claims.
Simon Pitman, "Lush turns sprouting massage bars into PR win", Cosmetics Design , March 30, 2016, © William Reed Business Media SAS
Domains
BEAUTY BUSINESS
Brands
Categories
Marketing
Body
Skin
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.