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Lush Finds Itself At Odds With Video Blogger Previously Owning Lush Address On YouTube

June 23, 2015: 12:00 AM EST
Cosmetics brand Lush is involved in a YouTube address dispute with video blogger Matthew Lush. Google, owner of the online video site, claimed the decision to award the right to use the “Lush” address was made by an algorithm. For its part, the brand said it had not requested to gain control of the Lush address, which has been used by the blogger since 2005. Fans of the video blogger are calling on Google to return the right to the address to Matthew Lush.
Chris Foxx Technology reporter, "Lush cosmetics in YouTube address dispute", BBC, June 23, 2015, © BBC
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