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LUSH Cosmetics Brand Wins Infringement Case Against Amazon.com

February 12, 2014: 12:00 AM EST
The UK High Court ruled in favor with cosmetics company LUSH’s infringement lawsuit against online retailer Amazon.com. Filed in December 2014, the lawsuit alleged that Amazon committed trademarks infringement by diverting online consumers to similar products after searching for LUSH cosmetics, which are not sold by the online store. According to the court’s ruling, the online retailer can continue using the word “Lush” as a paid-for search term to produce advertisements for similar products. It cannot, however, use the word or imply that its online store sells LUSH cosmetics.
Sheila Shayon , "UK Court Sets Online Ad Precedent with LUSH Cosmetics Ruling Over Amazon", Brandchannel, February 12, 2014, © brandchannel
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