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L'Oreal USA Reviews Media Planning And Buying Account

April 1, 2015: 12:00 AM EST
Beauty brand L'Oreal USA began a review of its account covering planning and buying for all media. Expected to be completed by end of 2015, the review will also include search, social media, and programmatic, according to Nadine Karp McHugh, senior VP of omnimedia, strategic investments and creative solutions. L'Oreal, the seventh-largest advertiser in the country, with its more than $2.3 billion ad spending, launched the review about six months after Karp McHugh's transfer from Colgate-Palmolive Co.
Jack Neff, Alexandra Bruell, "L'Oreal USA Launches Review of $2.3 Billion Media Account", Advertising Age, April 01, 2015, © Crain Communications
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