L'Oreal USA Introduces OnBeauty App For Connected TV Platform

L'Oreal USA partnered with streaming software vendor Roku to launch the OnBeauty application for the Connected TV platform. Designed for consumers with devices compatible with the Connected TV technology, which lets designed-for-tablet applications to be viewed on TV screens via an Internet connection, OnBeauty will feature how-to videos and entertainment content. It will also include multi-brand collection of products and social media options via the consumer’s TV remote control. L’Oreal worked with TV media solutions provider Brightline in developing the application.