Already have an account? Sign in.

 Remember Me | Forgot Your Password?

L'Oreal USA Innovation Head Bort Discusses How Innovations Drive Her Company

August 2, 2018: 12:00 AM EST
L'Oreal USA manager of digital innovation and entrepreneurship, Samantha Bort, said she keeps abreast of the latest developments in technology and innovation by getting information from different sources. Also, she always thinks of herself as the consumer before the marketer and looks at the reason why a technology exists and how it will improve the consumer experience. Bort said her company has been using artificial intelligence to personalize the consumer experience at scale. She considers conversational commerce as one of the most exciting innovations, as well as blockchain and how it can be applied to the beauty industry. [Image Credit: © L'Oréal Corp]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
Domains
BEAUTY BUSINESS
Innovation
Online
Geographies
Worldwide
North America
United States of America
Categories
Companies
Companies, Organizations
Innovation & New Ideas
Innovations
Other
Developed by Yuri Ingultsov Software Lab.