L'Oreal USA Buys Professional Salon Products Distributor

L’Oreal USA is expected to benefit from its deal to acquire Raylon Corporation, a family-owned wholesale distributor of salon professional products. Marking the beauty giant’s first acquisition for 2016, the deal is part of L’Oreal’s efforts to expand its professional products business and distribution coverage. Also, the acquisition is expected to expand SalonCentric’s coverage in states including Pennsylvania, New Jersey, and Delaware, as well as result in the alignment of Raylon’s stores and field stores with those of SalonCentric.