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L'Oreal Tops List Of Cosmetics Brands With Largest Online Ad Spend In China

October 14, 2014: 12:00 AM EST
L'Oreal spent RMB12.9 million, or $2.1 million, in online advertising in China in August 2014, making the company the top online advertiser for the cosmetics market during the period. Overall online ad spending by cosmetics brands in the country reached over RMB120 million, or $19.55 million. The top 3 online advertising channels during the period were online video, web portals, and fashion websites.
"China Top 10 Cosmetic Brands by Online Ad Spend in August 2014", ChinaInternetWatch.com, October 14, 2014, © Incitez Pte. Ltd
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