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L'Oreal Sues Australian Rival For Imitating Clarisonic Brand

September 9, 2015: 12:00 AM EST
L’Oreal filed a lawsuit against Australia-based BrandPoint, manufacturer of the PuraSonic facial cleansing brush. In 2010 to 2012, BrandPoint distributed in Australia the Clarisonic Facial Brush, manufactured by Pacific Bioscience which was acquired by L’Oreal. According to L’Oreal, BrandPoint’s PuraSonic comes with features similar to those of the Clarisonic product. Also, BrandPoint has “made misleading, deceptive or false claims” regarding the performance of the PuraSonic product, L’Oreal claims.
Louise Prance Miles, "L’Oreal launches legal proceedings against Australian imitator for Clarisonic brand", Global Cosmetics News, September 09, 2015, © Global Cosmetic Media Limited
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