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L'Oreal Signs Fragrance Development Deal With Proenza Schouler

June 3, 2015: 12:00 AM EST
L'Oreal signed a collaboration deal with women's wear brand Proenza Schouler aimed at developing new fine fragrances. Founded in 2002 by fashion designers Jack McCollough and Lazaro Hernandez, Proenza Schouler is considered one of the “most exciting” fashion brands in the United States at present. Expanding rapidly in the international market, the company launched its first handbag collection in 2008 and signed a license deal to manufacture and distribute the brand's footwear line in 2012.
"L'Oreal and Proenza Schouler pave the way to the future in luxury fine fragrances with the signature of a license agreement", L’Oréal, June 03, 2015, © L’Oréal
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