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L'Oreal Says To Expand Digital Efforts

May 28, 2015: 12:00 AM EST
L'Oreal is expanding its digital strategy, as part of the cosmetics company's efforts to reach a billion new consumers. According to the company's Annual Report for 2014, digital accounted for 15.7 percent of its overall media spending. Also, the company said it remains committed to speeding up the adoption of digital technologies at its digital beauty marketing operations, including e-commerce and data technologies.
Andrew McDougall, "L’Oreal ups its digital focus to help achieve Group's overall strategy", Cosmetics Design , May 28, 2015, © William Reed Business Media SAS
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