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L'Oreal Plans Review Of Media Account

April 7, 2017: 12:00 AM EST
L’Oreal is reportedly planning to review its media account. With an annual budget of $26.2 million, according to Nielsen, the account is currently managed by Carat after winning it in 2013. L’Oreal is holding initial talks with several media agencies regarding media planning and buying.
Arvind Hickman, "L'Oreal Sounding Out Agencies for $30m Media Review", AdNews, April 07, 2017, © Yaffa Media
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