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L'Oreal Paris Sponsors IT Princess Beauty Pageant In Russia

March 23, 2016: 12:00 AM EST
L’Oreal Paris agreed to sponsor IT Princes, a beauty contest for women working or aspiring to work in technology in Russia. Organized by Internet company Mail.ru, the competition asks women to submit photographs of themselves and a personal statement, Mail.ru users will then vote for their top 10 candidates. Prizes include an opportunity to work at the Internet company, beauty baskets, spa days, and hotel stays.
Shona Ghosh, "L'Oreal Paris sponsors bizarre 'IT Princess' competition in Russia", Marketing Magazine, March 23, 2016, © Haymarket
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