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L'Oreal Paris Signs Up Ryan Reynolds As Brand Spokesperson

February 18, 2014: 12:00 AM EST
Beauty care brand L’Oreal Paris appointed actor Ryan Reynolds as endorser of its L’Oreal Paris Men Expert range of men’s grooming products. As part of the marketing campaign, Reynolds posed in a series of photographs promoting the product line, which includes moisturizers, exfoliators, and facial scrubs. Reynolds’ wife, actress Blake Lively, is also an endorser of the L’Oreal Paris cosmetics brand.
Emily Popp , "Ryan Reynolds Named Spokesmodel for L'Oreal Paris, Joins Wife Blake Lively as Face of Brand", eonline.com, February 18, 2014, © E! Entertainment Television, LLC
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