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L'Oreal Paris Says To Drop Anti-Maths Ad Campaign

February 27, 2015: 12:00 AM EST
Cosmetics company L'Oreal Paris said it plans to change a marketing campaign that is reportedly discouraging people to excel in mathematics. Featuring actress Dame Helen Mirren saying “Age is just a number. And maths was never my thing,” the ad prompted mathematics advocacy group National Numeracy to complain about it. L'Oreal Paris promptly agreed to revise the ad after the group tweeted about its displeasure with the campaign.
Hannah Richardson , "L'Oreal agrees to change 'bad at maths' boast advert", BBC, February 27, 2015, © BBC
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