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L'Oreal Paris Enlists 15 Bloggers For Social Media Campaign

June 27, 2016: 12:00 AM EST
L’Oreal Paris recruited 15 bloggers and social media influencers to join its yearlong program L’Oreal League. Developed as a concept combining fashion and art blogging, the program will see bloggers creating content and promoting the brand across their social media channels. During their participation in the program, the bloggers will attend awards shows, global red-carpet events, and master classes. They will also get to preview products before their market launches.
Rachel Strugatz, "L’Oréal Inks 15 Bloggers, Forms L’Oréal League", Women’s Wear Daily, June 27, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC.
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