L'Oreal Paris Awards Canada Digital Account To Cossette

L’Oreal Paris awarded its digital marketing account in Canada to Cossette. Won by Cossette after an in-depth selection process, the account means the agency will provide the brand with strategic and technological support for web platform optimization, content development, and consumer relationship management. Marketel McCann Erickson will remain the brand’s agency of record, while MEC Canada will stay on as L’Oreal’s media agency of record in the country.