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L'Oreal Paris Appoints Brazilian Model Luma Grothe As Brand Ambassador

March 4, 2015: 12:00 AM EST
L'Oreal Paris named Brazilian fashion model Luma Grothe as its latest brand ambassador. Adopting a diversity-focused approach to promoting beauty, L'Oreal Paris is also pointing out to women that self-confidence leads to well-being. Grothe said she has always believed in the brand's “Because you're worth it” marketing slogan.
Adrianna Barrionuevo , "L’Oreal Paris Names Luma Grothe as Spokesperson", The Fashion Spot, March 04, 2015, © TotallyHer Media, LLC
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