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L'Oreal Opens Maison Lancome Store At Beijing Airport's Terminal 3

March 31, 2014: 12:00 AM EST
L’Oréal Travel Retail Asia Pacific opened its Maison Lancôme store at the Beijing Airport’s Terminal 3, the world’s biggest airport terminal. Described by the company as an “important milestone,” the store features a podium design aimed at promoting the cosmetics company’s leading brands Advanced Génifique, Absolue, and Absolue L’Extrait. Featuring a high-tech skincare analysis machine, the store also includes the company’s first Wonderland merchandising showcase in Asia.
Rebecca Mann, "L’Oréal Travel Retail opens Maison Lancôme at Beijing Terminal 3", The Moodie Report, March 31, 2014, © The Moodie Report
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